Pockies is an Amsterdam-based fashion and lifestyle brand created to fight for couch culture by aiming to create the most comfortable housefit. WhatsApp features: Back in Stock, Pop-up widget (just before Black Friday)
#Klaviyo shopify pricing update#
Not only is it useful for the customer to receive an update when the item they want is available again, it also provides useful information to the merchants on which items are most popular. When signing up for the notification email using Klaviyo, they also include an option to be added to the mailing list which leads to even more email signups. Customers can easily leave their phone number or email address and be the first to hear about the item they want being in stock again.
Using Back in Stock notifications is a great way to increase retention, ultimately leading to sales. Based in the fashionable city of Amsterdam, they passionately design watches that make sure fashion and design are accessible to every woman, now and in the future. Moving with the times gets a whole new meaning at Burker Watches. Burker Watchesīurker Watches is a young, fast-growing watch brand for women. This is mostly down to personal preference, however, which is why combining Klaviyo campaigns with WhatsApp workflows is such a powerful strategy. WhatsApp notifications tend to have much higher opening rates, whilst emails have higher chances of ending up in spam inboxes.Īt the same time, email open rates are usually easier to scale - most times, people feel more comfortable leaving their email address, than connecting on WhatsApp. This is a great addition to the email marketing they are already using, because now they can also send shorter updates via WhatsApp. They offer a unique range of bold and colourful key pieces and ready-to-wear styles for everyday occasions.īy using the Back in Stock and Button to Drawer widgets, Colourful Rebel is able to send notifications with a high open and conversation rate. Inspired by the streets of Amsterdam, Colourful Rebel strives to create powerful and distinctive pieces with a modern cut and attention to today's needs, to be worn day and night. WhatsApp features: Back in Stock, Button to Drawer Filling Pieces lets the customer decide on which channel they want to receive which type of content, and only sends them marketing materials that are relevant to them. You can really sense the customer-centric approach here. It makes them less likely to unsubscribe. This makes sure the email marketing content they send out is more relevant for the receiver. They can choose between: all, men or women. A nice addition Filling Pieces has made to their email marketing strategy is giving customers the option of which items they are interested in when signing up. This way, customers can freely decide how they would like to receive notifications. Customers get a Klaviyo pop-up for joining the newsletter, and can use the Button to Drawer feature to sign up for WhatsApp notifications about new collections. The collections are all designed in Amsterdam and hand crafted by the finest family-owned footwear ateliers in Portugal.įilling Pieces’s combination of using both Klaviyo and WhatsApp starts on the homepage already. WhatsApp features: Back in Stock, Button to Drawer, Post-purchase widgetįilling Pieces’s mission is to provide the world with the ultimate footwear experience by pushing boundaries and challenging the status quo. Here are 6 examples of stores acing it right now.
These stores are doing a great job combining Klaviyo workflows with WhatsApp campaigns. The Netherlands has quite a few innovative Shopify stores that are at the forefront of ecommerce messaging strategies. Besides, open rates and CTRs for messaging apps usually outperform traditional channels like email quite significantly. But the most innovative ones combine their ecommerce messaging with other channels, like WhatsApp.Įspecially outside the US, messaging apps like WhatsApp are a great way to truly connect with consumers. Most modern, well-functioning Shopify businesses use Klaviyo for email marketing. Adoption of email marketing among Shopify stores is widespread.
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